Big Daddy's is a premiere line of car care products that was previously only available to top detailers in the show car industry. The finishes are like no other products available. So we were tasked with creating a brand that appeals to automotive enthusiasts that take their car care seriously and are looking for the best products for their investment.
Client: Tommy McClain
Industry: Automotive
Services: Logo Design, Branding, Web
Website: www.bdetail.com
Our challenge lies in distinguishing Big Daddy from its competitors in a highly competitive market while effectively conveying the exceptional quality and numerous benefits of the products.
Our plan was to design a bright and eye-catching brand that would be easily recognizable while simultaneously creating a high-end brand that accurately reflected the superior quality of the products.
A dynamic and energetic brand, featuring vibrant labels that instantly pop off the shelves, along with "cutting-edge" print materials that provide comprehensive information to further support the exceptional quality and manufacturing.
Our goal was to create a brand and line of products that is as bright and eye catching as the vehicles that they are applied to. We wanted to make sure that everything had a quality look and feel to best represent the formulations themselves. The end result is an overall, award-winning brand for an exceptional product.
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The new logo and packaging really took my brand to the next level. People take me and my products more seriously and the result is, the products are flying off the shelves!
We pride ourselves on taking things to the extreme. We do not stop at the packaging. We make sure that every aspect of the business, from the logo to the business cards and the packaging to the trailer, is crafted to be an unexpected experience.
