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Leica Biosystems Traveling to Rome


Client:    Leica Biosystems

Industry:    Pharma

Service:    Branding, Print Design

Date:    2013

With over 25 years of experience in incentive trip branding and marketing, we specialize in creating exceptional branding for sales incentive programs. From the invite to the dinner menus, we make sure everything has a special feel.

With our craft and attention to detail, attendees are left with an immersive and unforgettable experience. The materials we create often become cherished keepsakes, a testament to their success and dedication.

Leica Biosystems

The Identity


We aimed to "seize the moment" of the Leica trip to Rome by creating an identity that blends the excitement of a fun-filled journey with the rich historical ambiance of Rome.

The Brand


The brand was created to celebrate Italian roots, we incorporated rich colors and iconic Roman architecture into our designs. A bold hint of red was added to represent the country's passion and energy.

The Execution


Our main focus was on creating a visually appealing identity and brand that effectively drew inspiration from the captivating beauty and cultural heritage of Rome, Italy.

Urovant