Lucky Duck Lager

Lucky Duck was thrilled to enlist us to design their beer labels, resulting in a fun, yet stunning brand that perfectly captures the essence of their brews. Detour's expertise in crafting visually striking and memorable design has elevated Lucky Duck's beer labels to a whole new level, creating a magnetic and irresistible appeal for beer enthusiasts.


Client:    Chuggers Brewing Co.

Industry:    Beverage

Service:    Branding, Packaging, Print

Span:    2023

Step No.

01

The Challenge

To create branding for Chuggers Brewing Co that captures the unique essence and personality of the brand while appealing to a diverse and competitive market.

Step No.

02

The Plan

To infuse the brand with a sense of fun, edginess, and creativity. This approach will make it engaging, memorable, and provide a unique experience for consumers.

Step No.

03

The Solution

Developing a successful brand specifically targeting the audience with exceptional package design and an edgy tone. Ensuring the brand stands out among its competitors.

AVS business cards

The Fearlessly Inappropriate Brew
for Independent Beer Rebels

Are you ready to unleash your rebellious spirit and venture into uncharted beer territory? Lucky Duck Lager, the fearlessly inappropriate brew for independent beer rebels, is here to push the boundaries and challenge the status quo of traditional beer. With its audacious flavors and daring combinations, Lucky Duck Lager is the ultimate choice for those who seek untamed and unconventional experiences. Embrace the boldness, raise your glass, and join the tribe of fearless beer rebels who refuse to settle for ordinary. Cheers to a wild ride with Lucky Duck!

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