To successfully recreate and rebrand an iconic brand that has been in the candy making industry since 1855, while retaining its heritage and maintaining its loyal customer base.
Creating a visual identity and brand message that captures the time-honored craftsmanship the company is renowned for, while infusing a modern twist that appeals to contemporary consumers, striking a balance between tradition and innovation.
A brand with the same level of time, patience, and effort as candy making, resulting in a visually compelling identity that exemplifies a remarkable balance between the rich traditions of the past and the fresh innovations of the future,
Our design process begins with preliminary research on the company's competitors, target audience, and industry. We curate a list of words to establish the qualities that align with the desired mood of the Savage Bros. rebrand and represent the new identity. The presented logo concepts are designed with these qualities at the forefront.
Old World, Hand-Crafted, Quality, Vintage, Reliable, Respected, Timeless
Once we have designed multiple logo concepts, we go the extra mile by creating an interactive custom print piece that reflects the proposed new branding system. Each logo is thoughtfully incorporated into mockups to showcase how it would function in real-life applications.
We take pride in going above and beyond. We don't simply stop at designing the identity, we ensure that every aspect of the business, including the logo, business cards, and trade show booth, are crafted to deliver an exceptional and unexpected experience.
Once a logo concept is selected, multiple rounds of revisions are completed until the client is completely satisfied. Savage wanted a modern illustration of one of their confectionery machines to be combined with a classic, vintage inspired serif font. This combination made for an indentity that is fresh enough for this day in age, yet classic enough to last the test of time.
We took on the task of creating a modern identity that exudes a vintage feel, effectively capturing the essence of the company's rich heritage dating back to 1855. With a strong focus on quality and heritage, we successfully crafted an identity that not only resonated with the client but also garnered acclaim, as our end results proved to be both well received and award winning.
